Monday, September 17, 2007

DOES THE LATINO MARKET AGREE THEY HAVE RECEIVED SPECIAL TREATMENT

I've noticed over the past year or so (since the immigration debate became a big media topic) a SLIGHT increase in negative email directed at Latinos via Help! Change TV.

The emails range from people who don't bother to check out what Help! Change TV is really about (we don't hold a position in the immigration debate) to just plain ignorance about Latinos in general.

I am happy to say that some who've emailed negative comments but included legitimate email addresses, we were able to have a constructive dialogue with. In a couple of cases it was very refreshing to have an honest exchange of ideas that I THINK resulted in a better understanding of what Help! Change TV's goals are. Everyone, regardless of their ethnicity, at some point in their life, has felt marginalized, misunderstood or just plain left out, I promise you. And I think most people, especially in today's environment, can sense when a multi-billion dollar corporation is unwilling to "build a better mousetrap" when there is a lack of incentive (or in this case competition).

Alas, but there are others, who hide behind the anonymity of the Internet with fake email addresses and seem to be happy to spew their opinion, right or wrong without sticking around long enough to hear the other side or consider the consequences of their beliefs.

Irregardless, I am happy to say that 95% or more of the thousands of emails we've received have been positive, supportive and for that we thank you.

It really helps to hear the encouraging words and that is why we continue the fight for change. We hope to be releasing these comments very soon as we near our third year of no change from Nielsen Media Research in counting U.S. born Latinos fairly in their surveys.

In the meantime, in the interest of full disclosure and maybe to "out" those who have some very strong opinions about the subject of diversity in the U.S. but don't seem to want us to know who they are, I will be posting these "anonymous" emails, for everyone to see.

The following email was sent by someone this past weekend. I sent two email responses but got nothing back, so I'm assuming it was a fake email address.

Here for your viewing pleasure is an email from SOMEONE from SOMEWHERE who believes that because Latinos would simply like to be depicted honestly and accurately on TV, they are asking for special treatment. Life is not fair and yes, all immigrants had to put up with their fair amount of negativity in their day and age.

But that doesn't make it right... and that doesn't mean that Nielsen Media Research can ignore a better research method just because they don't have competition.

The email from this weekend is below:

Via Email
TO: Help! Change TV
FROM: Anonymous

DOES THE LATINO MARKET AGREE THEY HAVE RECEIVED SPECIAL TREATMENT?

compared to any other immigrant group to ever come to America?
Is it fair that just about everything in this country is written in Spanish as well as English? Why not the two languages of China, or Arabic, or any of the languages in Africa, or Japanese? Why not have everything in this country written in English and every other language on earth besides Spanish.
To disagree that Latinos receive special treatment is absolutely ignorant.
Help Change TV? You are joking right?


3 Comments:

Blogger Carolina said...

Look up the last census and maybe, just maybe you will understand that the Latino population in the US is now the new Majority.

I do not believe that the Latino market has received anymore "special treatment" as the African American, Asian, etc community.

What would make anyone believe that the Latinos have received special treatment?

If you call working our illegal immigrants for the lowest possible salaries, no benefits or paid holidays, no safety awareness nor training special treatment, then YES.

The best advice I have for people is this....RESEARCH, READ, READ AND READ SOME MORE.

Caroline,
A proud African American Latinaa always on the rise!!!

January 13, 2008 1:53 PM  
Blogger Carolina said...

Look up the last census and maybe, just maybe you will understand that the Latino population in the US is now the new Majority.

I do not believe that the Latino market has received anymore "special treatment" as the African American, Asian, etc community.

What would make anyone believe that the Latinos have received special treatment?

If you call working our illegal immigrants for the lowest possible salaries, no benefits or paid holidays, no safety awareness nor training special treatment, then YES.

The best advice I have for people is this....RESEARCH, READ, READ AND READ SOME MORE.

Caroline,
A proud African American Latinaa always on the rise!!!

January 13, 2008 1:55 PM  
Blogger Amy said...

I work for Nielsen, and I do want to say that we *try* to represent as many latinos as possible, and this is from what I see day to day. We do call many latino families to do the ratings, but most of the time they hang up on us. Part of the fact is that they may not know what the Nielsen ratings are or they think we're trying to sell them somethiing or they may not care. I'm not making excuses for the company I work for, I'm just speaking from experience of a person who makes the phone calls and attempts to get the families to do the ratings.

March 26, 2008 9:19 PM  

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