Robert G. Rose is a social and television entrepreneur and travel journalist focused on developing business models that target underserved audiences while producing content and media “that matter.” Since 2000, Rose has produced over 500 original episodes of television while negotiating partnerships with major marketers and media outlets worldwide.
Rose’s love of travel surfaced when he moved from his native Tennessee to New York City to work for Univision, the nation’s largest Spanish-language TV network. It was there that Rose met people from exotic locales such as Guatemala, Colombia, Ecuador, and even the Bronx.
It was also at Univision that Rose’s entrepreneurial spirit began to emerge. Rose recognized through his interactions with young Latinos and research that the “larger half” of the Latino market (the US-born or American Latinos) was under-served. Rose combined his newfound knowledge of the US Hispanic market with his knowledge of the TV industry & began developing a new business model targeted to US-born Latinos with culturally relevant English language media.
In 2000, with a lot of ideas in his head but little money in the bank, Rose left the safety of the corporate world to strike out on his own and began Artist & Idea Management (DBA – AIM Tell-A-Vision Group®) to produce TV in English for, from & about American Latinos. Rose formed “American Latino Syndication” on a shoestring &, from 2001 through 2008, independently produced hundreds of episodes of the pioneering, nationally syndicated TV shows (“American Latino TV” & “LatiNation”).
The shows would attract over 100 broadcast affiliates, a cable network deal, millions in sponsorship dollars, and tens of millions of viewers over the years as Rose received national recognition as an expert in the U.S. Hispanic-targeted media & marketing industry.
Ready for a new challenge and craving the opportunity to indulge his love of travel, Rose negotiated the sale of American Latino Syndication to LATV Networks in 2008 and began pursuing his passion of world travel full time.
Rose lived and traveled abroad in Latin America for a year. His travels produced life-changing experiences that inspired him to develop what he felt was missing from the US commercial television landscape, an authentic and real travel show. He wanted to showcase travel that did not revolve around high-end luxury or focus on food but authentic cultural experiences in a socially aware context that anyone, regardless of income or status, could enjoy.
Rose reconnected with a small team of trusted associates. They collaborated to produce Raw Travel®, a grass roots, adventure travel show highlighting off-the-beaten-path destinations, sustainable travel (ecotourism), giving back (voluntourism), and authentic cultural experiences.
Raw Travel premiered in 2013 on broadcast TV stations in just over 60 cities. Today, Raw Travel is broadcast weekly on over 180 local TV affiliates (CBS, NBC, ABC, Fox, CW) in over 95% of the US. The show is also exhibited on major TV outlets internationally in dozens of territories. Episodes are also viewed on major airlines such as American Airlines, Delta, Air Canada, Finnair, and many more.
When not working on Raw Travel, Rose reads voraciously, volunteers, blogs, and runs his small digital record label, “Punk Outlaw Records.” He is often a featured speaker or panelist at various travel, media, and trade shows. He is a passionate and published writer and member of numerous television, film, journalism & travel organizations.