Renzo Devia is a U.S.-born television producer and director of Colombian heritage. As an American Latino producer, Devia continually strives to project positive, dynamic images of Latinos on television. Devia’s production experience includes his first television job in 1995 at Univision networks, the nation’s premier Spanish-language network as well as extensive producing experience at MTV and HBO Latino.
While field producing for Univision, Devia encountered the Latino audience in the streets of New York city, learning valuable insights into the shortcomings of both Spanish and English television serving the growing U.S. Latino audience. After listening to feedback from “the source,” Devia realized there was a large void in the market.
Devia pitched his ideas and projects to Univision, but after repeated rejections from the Spanish television network, in 2001 Devia went independent and teamed up with Executive Producer Robert G. Rose (also a former Univision employee) and his vision became a reality with Urban Latino TV, which pioneered the business model for television programming in English for young Latinos.
Devia and Rose created Maximas Productions and produced American Latino TV and LatiNation which are still airing in broadcast syndication in over 100 cities nationwide. Devia, Rose and the Maximas Productions team garnered multiple awards including the Imagen Award for Best National Informational Program three consecutive years (2003, 2004 and 2005).
Devia strives to continuously develop programming that breaks down barriers and overcomes stereotypes of under served audiences. In 2008 Devia and Rose sold the American Latino TV and LatiNation properties to LATV Networks.
After 15 years of producing English language content for U.S born Latinos, Devia is now independently developing new projects and bringing his talents to Latin America. His quest now includes telling stories in Spanish from Central and South America and the Caribbean.
After many extensive travels and great relationships with the Latin market Renzo has made it his mission to educate people on the under served Afro-Latino culture. His vision has been consistent, to unite Latinos and empower them.
In 2009 Devia began his new company Creador Pictures, LLC and in 2010, Devia and Rose re-formed their creative alliance to develop and create “Raw Travel”, a different kind of travel television series focusing on socially aware and sustainable travel.